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Oliver Cooper (from left) Thomas Mann and Jonathan Daniel Brown star in "Project X."
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Published on: 3/1/2012

Xbox, extreme sports, "The X-Factor" - anything with an X in its title apparently is automatically cool. That's probably why "Project X" wasn't called "Project the Worst Movie You'll See All Year."

Playing characters mainly named after themselves, D-list actors Thomas Mann, Oliver Cooper and Jonathan Daniel Brown plan the craziest, most-painful-to-sit-through high school kegger ever.

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hedges Http on com short take video feature nbcnews cruz www Shot to resemble cellphone pics posted on Facebook by totally wasted teenagers, "Project X" is "Animal House" for the YouTube generation - that is, if "Animal House" actually was about torturing animals while innocent bystanders got tased, all without ever being, you know, funny.

Unfortunately for producer Todd Phillips, who directed the hilarious "Hangover" films, it turns out replacing Bradley Cooper, Zach Galifianakis and Ed Helms takes considerably more star power than a crotch-punching little person.

Forget "American Pie's" tube sock or the fake ID in "Superbad": "Project X" features jokes such as "they're speaking Spanish," "that guy's old" and a dog trying to have sex with a drunk kid's face. Screenwriters Michael Bacall and Matt Drake's homophobic epithets and bullying gags make Daniel Tosh look like Molière.

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Perhaps director Nima Nourizadeh set out to create a movie with less technical merit or cultural value than "Girls Gone Wild." If so, "Project X" deserves the Oscar for Best Puking on a Minivan.

Hollywood can make anything popular by licensing enough cross-promoted hip-hop music or hiring topless girls to jump around inside a bounce house. The opposite of risky business, "Project X" is a cynical marketing stratagem that only exposes what studio moguls really think of their audience.

video Http on cruz feature com nbcnews www short hedges take Maybe they should have called it "Project Peer Pressure."

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Cast: Thomas Mann, Oliver Cooper, Jonathan Daniel Brown, Dax Flame, Kirby Bliss Blanton, Brady Hender, Nick Nervies, Alexis Knapp, Miles Teller

www com short take Http nbcnews video cruz on feature hedges Behind the scenes: Produced by Todd Phillips. Written by Michael Bacall and Matt Drake. Directed by Nima Nourizadeh.

Rated: R; for crude and sexual content throughout, nudity, drugs, drinking, pervasive language, reckless behavior

Approximate running time: 88 minutes

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